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Common Mistakes Hotels Make When Showcasing Amenities to Guests

Jan 28

3 min read

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Hotel Guest Amenities

Guest amenities have a large part to play in guest attraction and guest retention as far as the hotel is concerned. Often when travelers need to choose between hotels, it’s amenities that make the difference. Yet, for the most part, hotels fail to showcase their amenities well enough to capitalize on a chance to do so and make a good impression on potential guests. In this blog, we analyse some common hotel mistakes when showcasing the amenities to guests and how to avoid them.


Overlooking Clear Communication


So one of the most common hotel faux pas, if you will, is to not communicate what their hotel guest amenities are clearly. Simply listed on a website or brochure isn’t enough. Hotel require explanation, and even visuals, to understand what is on offer in its full form. To name a few, hotels can talk instead of only mentioning such as spa services, range of services, quality of therapists and ambiance of the spa area.


Failing to Update Information Regularly


Another common pitfall is outdated information on amenities of hotels. There are cases when a hotel promotes a pool or a gym which is being renovated or services which have been terminated. This can result in the hotel's credibility and lead to the guest dissatisfaction.


Not Highlighting Unique Amenities


Most hotels miss the mark when focusing on generic amenities, instead of what makes them unique. Unique experiences are what most guests search for, and hotels that don’t highlight their own guest amenities may seem more sub par.


Poor Visual Representation


Even the best guest facilities won’t be appealing if you don’t offer low quality images or lack of visuals altogether. Visually, guests rely on visuals to understand a hotel before booking. Photos of an offering that are blurry or a space that is poorly lit do not give the offerings justice.


The Power of Digital Platforms to be Ignored


As today’s hotels look to promote their guest amenities, they miss opportunities to take advantage of platforms such as Instagram, Facebook and YouTube. If a hotel is present in a static way on these platforms, they may miss out on seeing a larger audience.


Lack of Personalization


The other major mistake is not personalizing the promotion of guest amenities. No approach works for all the guests, it is a different relevance for each, and that is why a one size fits all approach won’t indeed work for everybody. For example a business traveller might be looking for high speed WiFi while a family will probably focus on kid friendly amenities.


Overlooking Eco-Friendly and Modern Amenities


As sustainability conscious travelers make their way through the mainstream, a missed opportunity is not seeing how to bring in eco friendly guest amenities. Similar to modern amenities such as smart room controls or app services, they just go unnoticed.